15 Black-Owned Beauty Brands That You Should Know About

Finding the right beauty products can be quite a hassle and requires much trial and error.

While there has been some progress on inclusivity amongst different beauty brands, the majority of them, to this day, do not consider the complexity of black skin or black people at all.

This has been an issue for decades with beauty companies only including one dark shade and nothing more. This is not only disrespectful on so many levels, but this shows how problematic a lot of these companies are. Black people MATTER and BELONG.

The black community is filled with many different shades and many different skin types, so a one fits all foundation or beauty product will not do the trick. Thankfully, there are numerous black-owned beauty brands that specifically cater to the black community.

These are only a few of the many beauty brands, but enough to get you started.

Founder, Nancy Twine, has had decades of experience in beauty care. From a young age, she would help her grandmother with her homemade beauty products. She created quality hair care products catered to natural hair when she found that a lot of the products on the market didn’t live up to their expectations.

Lesley Thornton created an inclusive skin-care line that focuses on skin health with a minimalistic approach. You can find clean and simple products that do wonders for your skin.

She has been called the most influential makeup artist, but Pat McGrath is so much more. The self-made millionaire views makeup as a movement and it definitely is. Her billion dollar makeup line features makeup with vibrant colors in insanely cool packaging that will definitely turn any makeup look into a stunner.

Black Opal Beauty is not only crazy affordable, but it offers skin care and makeup products. This company was co-founded by Desiree Rogers and Cheryl Mayberry McKissack in the 90s when there wasn’t much inclusivity in makeup brands for black women.


This company is an inclusive brand that is vegan and cruelty-free. There are so many different lippies that are bold and add a pop of color to any look. Melissa Butler founded this company to bring healthy products to women of color to show them that they are enough and that they are beautiful in any color.

Who said black people don’t need sunscreen? Well, we do. While our Melanated skin can handle A LOT, it is still skin and needs to be protected, so we can stay as beautiful and as vibrant as possible. Katonya Breaux created a sunscreen line catered to women of color.

“For all who’ve been left out.”

A powerful saying that speaks volumes. This makeup line that already has beauty in its name not only gets your glow up all the way together, but also doesn’t harm your skin. Sharon Chuter created a line to enhance one’s already pre-existing beauty.

Base Butter is a skincare line that helps black women to feel comfortable in their own skin. This company focuses on oily and combo skin types and creates products, with natural ingredients such as aloe vera, that nourish and protect the skin.

These cruelty-free and vegan friendly products will leave you with soft and supple skin and lips.

Finding makeup wipes can be somewhat of a challenge since some are too abrasive and others just don’t do the job. These makeup wipes are full of natural ingredients and are even customized based off of your skin type. It’s also an inclusive brand.


Eden Bodyworks was founded by Jasmine Lawrence focused on creating products for skin and hair that nourish and restore. It also won’t break the bank because the products are affordable.

These products do wonders for natural hair without stripping it of its natural oils. Stephanie Voltaire is the CEO of Laurel Essentials and she created a line that promotes hair growth while moisturizing and conditioning hair.

Over a night of wine and conversation about nude lipstick, KJ Miller and Amanda E. Johnson came up with the bright idea that turned into Mented Cosmetics. A makeup line created for every woman and pigmented to match every skin tone.


Ozohu Adoh created a luxury skin line specifically for dark-skinned women. All these products were created with the rich soils of Africa.

Desiree Verdejo is the founder of Hyper Skin who decided to create her own skincare line when she broke out badly due to her pregnancy. She uses clean and natural ingredients in her products that work to brighten and smooth skin leaving you with a healthy glow.


About The Author

About the Founder

My name is Desiree and I created this space to share some bits and pieces of my life and offer much needed inspiration to women from all over the world. I believe that words are a form of art that can be used to invoke many emotions. I hope this creative space can encourage you to share your ideas and opinions on various topics. Thank you for stopping by. Get to know me by clicking the About tab in the top left corner.


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