You open your email and see a notification telling you that you didn’t get approved for Google Adsense. You bought your website, purchased a domain, and you have been consistently posting content on your blog. What could be the issue?
YOU HAVEN’T DEFINED A CLEAR GOAL FOR YOUR SITE
Have you thought about the exact purpose of your site? Starting a website is one thing, but providing valuable content on that site is another. Your site needs to have a clear message, as well as, certain features that will let Google Adsense know that your site is legit. This includes including a proper home page, about page, and contact page. Adding a “term of use” page and a privacy “policy page” can help, as well.
Once you have added the right features to your site, you want to make sure that your site is easily accessible to your readers. This includes making sure that your site is easy to navigate and properly structured for desktops, laptops, and tablets.
QUALITY OVER QUANTITY
You have to value quality over quantity when it comes to writing content for your blog. Google Adsense pays more attention to how your posts translate to readers and how they interact with your posts. Putting out 20-50 blog posts of subpar information won’t get you approved. You need to write quality content that readers want to interact with.
Producing quality content involves writing SEO-rich content using the right keywords. Doing this can bring in a substantial amount of traffic to your site. If the post goes viral, it could help you establish backlinks which are when other sites reference back to your site. The more backlinks you have to your site, the more credible your site will become and the more popularity it will gain.
What does a quality post look like?
A quality post has a beginning, middle, and end. This means it has an introduction, body, and conclusion. Your post also needs to use SEO (search engine optimization). This means researching the right keywords to utilize throughout your post. You can perform a proper keyword search using sites like Ubersuggest and Keywords Everywhere. These are two of the most popular to use as they can get pretty in-depth with your particular keyword and any related keywords.
The biggest mistake a lot of new bloggers tend to make, is that they go for the biggest and most popular keywords. These types of keywords tend to be overly saturated with content which makes it incredibly hard for you to rank for those keywords. The key is to find long-tail keywords that are not completely dead, but not very popular. They are more like a happy medium. It should still be a keyword that is of interest to your readers. This makes it easier to rank for that keyword. Sometimes, you might get lucky and that keyword becomes more popular over time which helps your rankings even more. The keyword or keywords, you decide upon, should be implemented into the title, introduction, and throughout the body of your post.
Within the introduction, you need to have an opening statement that draws your readers in. Then you want to introduce your topic in a way that can truly resonate with your readers. Throw in a funny story and let your personality shine. This is your only chance to hook in the reader.
In the body of your paragraph, you want to discuss why this topic or keyword is so important. Provide examples and pictures that will help prove your point and offer any solutions to the problem or concern at hand.
Show your readers the big picture and reiterate your topic or keyword. Offer some much-needed inspiration or motivate your readers to take action. End your post with a call-to-action or a question. Add an interactive element to close the deal.
OTHER FACTORS TO CONSIDER
If you are a new blogger, give yourself time to become more established as a blogger. It will be harder to get approved as a new blogger if you are brand new in the blogging game. Work on mastering SEO and providing valuable blog posts. When you do these steps and start to gain some traffic to your site, you are more likely to get approved by Google Adsense. As an established blogger with a bit of a following, you can start earning money right away on Google Adsense.
Follow the Rules
Google is very strict on its policies and you need to make sure that your website is up to code and following all the guidelines. This includes not posting inappropriate content that could be harmful to others and not stealing others’ work. While it is okay to look at others’ work and get inspiration from it, it is never good to completely steal their work and put it as your own.